I’ve always thought that to be peculiar rhetoric. I’m not sure about the meaning or origin of that overused quip, but I know that (in the literal sense anyway), most people only have one daddy.
Personally, the question makes me thing about the “next level” of top-of-mind awareness (TOMA). TOMA is when people automatically think of you when a certain topic arises. For example, when I hear something about the New England Patriots, I instantly think about my friend Brian Kryzanski. My good friend Jim Kohn has earned TOMA for multiple things . . . restaurants, bourbon, BMW, and Jamaica to name a few.
Clearly, though, you’d like to earn TOMA with the people you know when it comes to your business. If you are a REALTOR® then you’d love it if all the people within your “circle of influence” would instinctively think about you when its time to buy or sell a house – and would also refer you to their circles.
But the “Who’s Your Daddy?” syndrome is the ultimate plane of business success.
Bob McIntosh (Frontline Electric) is not an electrician. He’s my electrician.
Mike Tegeler (Tegeler Insurance) is not just an insurance agent. He’s my insurance agent.
When I have a heating and cooling situation, Pete Galasso (PG & Son) is my HVAC superhero.
Of course I could go on and on. These people have earned my business by being more than professionals at what they do. They know me, they like me, they appreciate me, and they appreciate my business. At least I think so! I trust them completely and am 100% comfortable calling on them when I need their help and will refer them every single time. Because of who they are, I’m their customer for life.
What’s funny is that there are several people (and places) I do business with who have not done anything special to earn my trust and loyalty. And they’ll only be on my payroll until somebody else comes along and does.
We all earn that “next level TOMA” with somebody to some degree. The secret is not necessarily to identify who YOUR daddy is. Its to prove to everybody else how grateful you would be to be theirs.
Are you expendable?