Tag: TOMA

Who’s YOUR Daddy?

| February 21, 2015 | Reply

I’ve always thought that to be peculiar rhetoric. I’m not sure about the meaning or origin of that overused quip, but I know that (in the literal sense anyway), most people only have one daddy. Personally, the question makes me thing about the “next level” of top-of-mind awareness (TOMA). TOMA is when people automatically think […]

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